{"id":11116,"date":"2026-10-28T14:50:40","date_gmt":"2026-10-28T07:50:40","guid":{"rendered":"https:\/\/c-fhi.pbru.ac.th\/index.php\/x-en-n-about\/"},"modified":"2026-10-28T16:24:43","modified_gmt":"2026-10-28T09:24:43","slug":"en-about","status":"publish","type":"page","link":"https:\/\/c-fhi.pbru.ac.th\/index.php\/en-about\/","title":{"rendered":"About the College"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Noto+Sans+Thai:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\"><style>\n.cfhi{--bg:#F8F7F6;--card:#fff;--ink:#2A1B18;--mute:#5B4A45;--line:#E6DCD3;--brand:#812D21;--brand-d:#5E1F16;--tint:#F3EBE4;--teal:#69B79F;--orange:#D57B39;--green:#518145;--crimson:#8D2739;--focus:#1A5FB4;font-family:'Noto Sans Thai',system-ui,sans-serif;color:var(--ink);background:var(--bg);line-height:1.7;font-size:16px}\n.cfhi *{box-sizing:border-box}\n.cfhi a{color:var(--brand)}.cfhi 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class=\"topbar\"><div class=\"wrap\"><div class=\"lang\" role=\"group\" aria-label=\"Language\"><a href=\"\/index.php\/about\/\" lang=\"th\">TH<\/a><a href=\"\/index.php\/en-about\/\" lang=\"en\" aria-current=\"true\">EN<\/a><\/div><a class=\"tb-login\" href=\"\/index.php\/internal-portal\/\" rel=\"nofollow\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 1a5 5 0 0 0-5 5v3H6a2 2 0 0 0-2 2v10a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V11a2 2 0 0 0-2-2h-1V6a5 5 0 0 0-5-5zm-3 8V6a3 3 0 1 1 6 0v3H9z\"\/><\/svg>Staff login<\/a><\/div><\/div><header class=\"hd\"><div class=\"wrap hd-in\"><a class=\"brand\" href=\"\/index.php\/en-home\/\" aria-label=\"C-FHI home\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/69-C-FHI-Logo-\u0e2a\u0e33\u0e40\u0e19\u0e32-\u0e2a\u0e33\u0e40\u0e19\u0e32.png\" alt=\"C-FHI logo\" height=\"56\"><span><strong>College of Food and Hospitality Innovation<\/strong><small>Phetchaburi Rajabhat University<\/small><\/span><\/a><nav class=\"main\" aria-label=\"Main menu\"><button type=\"button\" class=\"mtoggle\" aria-expanded=\"false\" aria-controls=\"mnav-list\"><span aria-hidden=\"true\">\u2630<\/span> Menu<\/button><ul id=\"mnav-list\"><li class=\"has-sub\"><button type=\"button\" class=\"sub-t\" aria-expanded=\"false\" aria-controls=\"sub-p\">Programmes<\/button><ul class=\"sub\" id=\"sub-p\"><li><a href=\"\/index.php\/en-international-tourism\/\">International Tourism, Hospitality, Events and Restaurant Management<\/a><\/li><li><a href=\"\/index.php\/en-creative-food\/\">Creative Gastronomy and Food Service Management<\/a><\/li><li><a href=\"\/index.php\/en-organic-farming\/\">Organic Agriculture and Smart Farm Management<\/a><\/li><li><a href=\"\/index.php\/en-chinese-for-business-and-services\/\">Chinese for Business and Services<\/a><\/li><li class=\"all\"><a href=\"\/index.php\/en-home\/#programmes\">All programmes<\/a><\/li><\/ul><\/li><li><a href=\"\/index.php\/en-students\/\">Students<\/a><\/li><li class=\"has-sub 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href=\"\/index.php\/en-research-innovation\/#partnerships\">Partnerships<\/a><\/li><li><a href=\"\/index.php\/en-heritage\/\">The PBRU Heritage and Phet Nam Nueng<\/a><\/li><\/ul><\/li><li><a href=\"\/index.php\/en-news\/\">News<\/a><\/li><li><a href=\"\/index.php\/en-contact\/\">Contact<\/a><\/li><li class=\"cta\"><a href=\"\/index.php\/en-home\/#apply\">Apply<\/a><\/li><\/ul><\/nav><\/div><\/header><script id=\"cfhi-nav-js\">(function(){var n=document.querySelector(\".cfhi nav.main\");if(!n||n.dataset.ready)return;n.dataset.ready=\"1\";var t=n.querySelector(\".mtoggle\");var wide=function(){return window.matchMedia(\"(hover:hover) and (min-width:1181px)\").matches;};function closeAll(ex){n.querySelectorAll(\"li.has-sub.open\").forEach(function(li){if(li!==ex){li.classList.remove(\"open\");li.querySelector(\".sub-t\").setAttribute(\"aria-expanded\",\"false\");}});}n.querySelectorAll(\".sub-t\").forEach(function(b){b.addEventListener(\"click\",function(){var 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o=!n.classList.contains(\"open\");n.classList.toggle(\"open\",o);t.setAttribute(\"aria-expanded\",o?\"true\":\"false\");});n.querySelectorAll(\"a\").forEach(function(a){a.addEventListener(\"click\",function(){n.classList.remove(\"open\");if(t)t.setAttribute(\"aria-expanded\",\"false\");closeAll();});});document.addEventListener(\"click\",function(e){if(!n.contains(e.target)){closeAll();n.classList.remove(\"open\");if(t)t.setAttribute(\"aria-expanded\",\"false\");}});document.addEventListener(\"keydown\",function(e){if(e.key===\"Escape\"){var li=n.querySelector(\"li.has-sub.open\");closeAll();if(li)li.querySelector(\".sub-t\").focus();else if(n.classList.contains(\"open\")){n.classList.remove(\"open\");if(t){t.setAttribute(\"aria-expanded\",\"false\");t.focus();}}}});})();<\/script><main id=\"main\"><div class=\"wrap\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"\/index.php\/en-home\/\">Home<\/a> \/ About the College<\/nav><\/div><section class=\"wrap hero\"><div class=\"split\"><div><p class=\"meta\" style=\"color:#812D21;font-weight:600;margin-bottom:12px\">About us<\/p><h1>About the College<\/h1><p class=\"lead\" style=\"margin-top:16px\">History, vision, strategy, executives, administrative structure and quality assurance of the College of Food and Hospitality Innovation, Phetchaburi Rajabhat University.<\/p><div style=\"display:flex;flex-wrap:wrap;gap:12px;margin-top:24px\"><a class=\"btn\" href=\"#college\">College profile<\/a><a class=\"btn ghost\" href=\"#strategy\">Strategic plan<\/a><a class=\"btn ghost\" href=\"#executives\">Executives and structure<\/a><a class=\"btn ghost\" href=\"#quality\">Quality assurance<\/a><\/div><\/div><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/learning-spaces-heritage-exterior-01.webp\" alt=\"The PBRU Heritage, the College\u2019s hotel and tourism practice building\" fetchpriority=\"high\"><\/div><\/section><section class=\"wrap part\" id=\"college\"><p class=\"meta\">College profile<\/p><p class=\"lead\">The founding, philosophy, vision, identity and mission of the College of Food and Hospitality Innovation, Phetchaburi Rajabhat University.<\/p><\/section><section class=\"sec wrap\" id=\"history\"><div class=\"split\" style=\"align-items:flex-start\"><div><h2>Where we began<\/h2><p class=\"lead\" style=\"margin-top:12px\">The College of Food and Hospitality Innovation (C-FHI) is a unit of Phetchaburi Rajabhat University that integrates knowledge of food, tourism, hospitality and high-value agriculture in its teaching. It was approved for establishment by a resolution of the university council, as part of the university\u2019s move to reshape education and develop integrated, cross-disciplinary programmes that prepare people for the labour market of today and the future.<\/p><\/div><div class=\"card\"><div class=\"body\"><p class=\"meta\" style=\"color:#812D21;font-weight:600\">Establishment approved<\/p><h3>18 March 2024<\/h3><p>Resolution of the Phetchaburi Rajabhat University Council, meeting 3\/2567 (B.E.)<\/p><\/div><\/div><\/div><\/section><section class=\"sec alt\" id=\"direction\"><div class=\"wrap\"><div class=\"sec-h\"><h2>Our direction<\/h2><\/div><div class=\"grid g2\"><div class=\"card\"><div class=\"body\"><h3>Philosophy<\/h3><p>To lead change in hospitality innovation, and advance innovation so that graduates are raised to professional excellence.<\/p><\/div><\/div><div class=\"card\"><div class=\"body\"><h3>Vision<\/h3><p>By 2028 (B.E. 2571), the College of Food and Hospitality Innovation will be a centre of food and hospitality-industry innovation, with excellence at international level.<\/p><\/div><\/div><\/div><div class=\"grid g3\" style=\"margin-top:24px\"><div class=\"card\"><div class=\"body\"><h3>Identity<\/h3><p>Travellers, service providers, smart farmers, and the master cooks (ton khrueang) of Phriphri, the old name of Phetchaburi.<\/p><\/div><\/div><div class=\"card\"><div class=\"body\"><h3>Distinctiveness<\/h3><p>Craft skills, foreign languages, and a blend of Thai and international approaches, delivered with excellent service.<\/p><\/div><\/div><div class=\"card\"><div class=\"body\"><h3>College colour<\/h3><p>Terracotta (brick red)<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"sec wrap\" id=\"mission\"><div class=\"sec-h\"><h2>Mission<\/h2><\/div><div class=\"grid\" style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,420px),1fr));gap:20px\"><div class=\"card\"><div class=\"body\"><p class=\"meta\" style=\"color:#812D21;font-weight:600\">Mission 1<\/p><p>Produce graduates in food, tourism, hospitality and high-value agriculture, with an emphasis on hands-on learning, to serve the new S-Curve and New S-Curve industries.<\/p><\/div><\/div><div class=\"card\"><div class=\"body\"><p class=\"meta\" style=\"color:#812D21;font-weight:600\">Mission 2<\/p><p>Support academic services and short training courses for graduates, university staff, the general public and anyone who wants to build on their skills or learn new ones; and promote research and development in food, tourism, hospitality and high-value agriculture, with an emphasis on innovation and technology.<\/p><\/div><\/div><div class=\"card\"><div class=\"body\"><p class=\"meta\" style=\"color:#812D21;font-weight:600\">Mission 3<\/p><p>Generate income and benefits for the university.<\/p><\/div><\/div><div class=\"card\"><div class=\"body\"><p class=\"meta\" style=\"color:#812D21;font-weight:600\">Mission 4<\/p><p>Build national and international networks of cooperation in food, tourism, hospitality and high-value agriculture.<\/p><\/div><\/div><\/div><\/section><section class=\"sec alt\" id=\"objectives\"><div class=\"wrap split\" style=\"align-items:flex-start\"><div><h2>Objectives<\/h2><ul style=\"margin-top:16px\"><li>To transform Phetchaburi Rajabhat University in line with the Reinventing University policy.<\/li><li>To promote and support lifelong learning by developing learners\u2019 competencies through upskilling and reskilling.<\/li><li>To develop a workforce that meets national development needs, in line with the target S-Curve industries and the New S-Curve industries.<\/li><li>To become a place of learning and practice for food innovation, high-value agriculture, the service industry and new industries.<\/li><li>To be a self-reliant unit that generates its own income.<\/li><\/ul><\/div><div><h2>The local context<\/h2><p class=\"lead\" style=\"margin-top:16px\">Phetchaburi is known for its food, local ingredients, agriculture, culture and tourism, and has been a member of the UNESCO Creative Cities Network in the field of Gastronomy since 2021. This context fits C-FHI\u2019s work in food, agriculture, tourism and hospitality.<\/p><\/div><\/div><\/section><section class=\"wrap part\" id=\"strategy\"><p class=\"meta\">Strategic plan<\/p><p class=\"lead\">The College of Food and Hospitality Innovation has set four main strategies, with indicators and target criteria used to follow its work.<\/p><\/section><section class=\"sec alt\" id=\"s1\"><div class=\"wrap\"><p class=\"meta\" style=\"color:#812D21;font-weight:600\">Strategy 1<\/p><h2 style=\"margin-top:8px\">Develop a workforce in food, tourism, hospitality and high-value agriculture to raise the country\u2019s competitiveness.<\/h2><p class=\"lead\" style=\"margin:12px 0 20px\"><strong>Tactic 1: <\/strong>Produce graduates who meet competency and skill standards.<\/p><div class=\"tbl\"><table aria-label=\"Indicators for strategy 1\"><tbody><tr><th scope=\"col\">No.<\/th><th scope=\"col\">Indicator<\/th><th scope=\"col\">Target<\/th><\/tr><tr><td>1<\/td><td>Percentage of new entrants meeting the admissions plan for the 2025 (B.E. 2568) academic year<\/td><td style=\"white-space:nowrap\">80%<\/td><\/tr><tr><td>2<\/td><td>Number of awards received at internal and national levels<\/td><td style=\"white-space:nowrap\">3 awards<\/td><\/tr><tr><td>3<\/td><td>Programmes aligned with the country\u2019s target industries or accredited to international standards (premium or EMI: English as a Medium of Instruction) in agriculture, food, tourism and health sciences<\/td><td style=\"white-space:nowrap\">1 programme<\/td><\/tr><tr><td>4<\/td><td>Number of short courses in food, tourism and health sciences<\/td><td style=\"white-space:nowrap\">8 courses<\/td><\/tr><tr><td>5<\/td><td>Percentage of students passing professional-standard tests in food, tourism and health sciences (students who sat the tests only)<\/td><td style=\"white-space:nowrap\">80%<\/td><\/tr><tr><td>6<\/td><td>Number of programmes taught jointly with universities or institutions abroad<\/td><td style=\"white-space:nowrap\">1 programme<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/section><section class=\"sec wrap\" id=\"s2\"><p class=\"meta\" style=\"color:#812D21;font-weight:600\">Strategy 2<\/p><h2 style=\"margin-top:8px\">Build excellence in research, academic services, innovation and technology in food, tourism, hospitality and high-value agriculture.<\/h2><p class=\"lead\" style=\"margin:12px 0 20px\"><strong>Tactic 1: <\/strong>Research and creative work in food, tourism, hospitality and high-value agriculture that is recognised nationally or internationally.<\/p><div class=\"tbl\"><table aria-label=\"Indicators for strategy 2\"><tbody><tr><th scope=\"col\">No.<\/th><th scope=\"col\">Indicator<\/th><th scope=\"col\">Target<\/th><\/tr><tr><td>1<\/td><td>Number of awards received in international competitions<\/td><td style=\"white-space:nowrap\">5<\/td><\/tr><\/tbody><\/table><\/div><\/section><section class=\"sec alt\" id=\"s3\"><div class=\"wrap\"><p class=\"meta\" style=\"color:#812D21;font-weight:600\">Strategy 3<\/p><h2 style=\"margin-top:8px\">Drive income generation in line with the College\u2019s missions.<\/h2><p class=\"lead\" style=\"margin:12px 0 20px\"><strong>Tactic 1: <\/strong>Generate mission-based income towards sustainable self-reliance.<\/p><div class=\"tbl\"><table aria-label=\"Indicators for strategy 3\"><tbody><tr><th scope=\"col\">No.<\/th><th scope=\"col\">Indicator<\/th><th scope=\"col\">Target<\/th><\/tr><tr><td>1<\/td><td>Income from projects and activities under the food, tourism and health-science strategy (hotel, food school, products, short courses) (million baht)<\/td><td style=\"white-space:nowrap\">2 million baht<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/section><section class=\"sec wrap\" id=\"s4\"><p class=\"meta\" style=\"color:#812D21;font-weight:600\">Strategy 4<\/p><h2 style=\"margin-top:8px\">Improve management efficiency, towards an organisation of practice in food and tourism in the western region.<\/h2><p class=\"lead\" style=\"margin:12px 0 20px\"><strong>Tactic 1: <\/strong>Be a place of practice with excellent management, moving towards a creative city of food and tourism.<\/p><div class=\"tbl\"><table aria-label=\"Indicators for strategy 4\"><tbody><tr><th scope=\"col\">No.<\/th><th scope=\"col\">Indicator<\/th><th scope=\"col\">Target<\/th><\/tr><tr><td>1<\/td><td>Percentage of targets achieved against the unit\u2019s annual operational plan indicators<\/td><td style=\"white-space:nowrap\">80%<\/td><\/tr><tr><td>2<\/td><td>Percentage of government budget disbursed by the unit<\/td><td style=\"white-space:nowrap\">80%<\/td><\/tr><\/tbody><\/table><\/div><\/section><section class=\"wrap part\" id=\"executives\"><p class=\"meta\">Executives and structure<\/p><p class=\"lead\">Administrative information of the College of Food and Hospitality Innovation<\/p><\/section><section class=\"sec\"><div class=\"wrap ab-wrap\"><div class=\"ab-sec\"><h2>Executives<\/h2><p class=\"ab-lead\">Current executives, supervisor and people assigned supporting roles in the College of Food and Hospitality Innovation<\/p><div class=\"ab-tier\"><header><h3>College Supervisor<\/h3><p>Supervises the College of Food and Hospitality Innovation on behalf of the President<\/p><\/header><ul class=\"ab-people\"><li class=\"ab-p\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/03\/cfhi-photo-3juzxa-portrait.webp\" alt=\"\" loading=\"lazy\" width=\"184\" height=\"230\"><div><span class=\"role\">College Supervisor on behalf of the President<\/span><h4>Dr. Kritsada Tangchawan<\/h4><p class=\"t\">Vice President for International Affairs<\/p><p class=\"u\">Lecturer, International Tourism, Hospitality, Events and Restaurant Management<\/p><\/div><\/li><\/ul><\/div><div class=\"ab-tier\"><header><h3>College Executives<\/h3><p>Current executives and people assigned to drive the College&#8217;s work<\/p><\/header><ul class=\"ab-people\"><li class=\"ab-p key\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/02\/picture3-portrait.webp\" alt=\"\" loading=\"lazy\" width=\"184\" height=\"230\"><div><span class=\"role\">Dean<\/span><h4>Dr. Tawipat Wijitpanyarak<\/h4><p class=\"t\">Dean, College of Food and Hospitality Innovation<\/p><p class=\"t\">In post since 8 September 2025<\/p><p class=\"u\">Lecturer, Creative Gastronomy and Food Service Management<\/p><\/div><\/li><li class=\"ab-p\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/cfhi-chinese-supaporn-arunawongsa-portrait.webp\" alt=\"\" loading=\"lazy\" width=\"184\" height=\"230\"><div><span class=\"role\">Associate Dean<\/span><h4>Dr. Supaporn Arunawongsa<\/h4><p class=\"t\">Associate Dean for Academic Affairs and Lifelong Learning Innovation<\/p><p class=\"u\">Lecturer, Chinese for Business and Services<\/p><\/div><\/li><li class=\"ab-p\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/03\/cfhi-photo-mg09ua-portrait.webp\" alt=\"\" loading=\"lazy\" width=\"184\" height=\"230\"><div><span class=\"role\">Assistant Dean<\/span><h4>Kamol Kiattipong<\/h4><p class=\"t\">Assistant Dean for Planning, Quality Assurance, Academic Services and Income Generation<\/p><p class=\"u\">Lecturer, International Tourism, Hospitality, Events and Restaurant Management<\/p><\/div><\/li><li class=\"ab-p\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/03\/cfhi-photo-17zcid-portrait.webp\" alt=\"\" loading=\"lazy\" width=\"184\" height=\"230\"><div><span class=\"role\">Assistant Dean<\/span><h4>Saranyu Chanwong<\/h4><p class=\"t\">Assistant Dean for Student Guidance and Network Relations<\/p><p class=\"u\">Lecturer, International Tourism, Hospitality, Events and Restaurant Management<\/p><\/div><\/li><li class=\"ab-p\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/03\/cfhi-photo-1w2f5r-portrait.webp\" alt=\"\" loading=\"lazy\" width=\"184\" height=\"230\"><div><span class=\"role\">Assistant Dean<\/span><h4>Dr. Teerawat Onlamool<\/h4><p class=\"t\">Assistant Dean for Innovation, Creative Work and Special Missions<\/p><p class=\"u\">Lecturer, Organic Agriculture and Smart Farm Management<\/p><\/div><\/li><\/ul><\/div><div class=\"ab-tier\"><header><h3>Executive Assistants<\/h3><p>People assigned to support specific areas of the College&#8217;s work. These are supporting roles, not positions in the chain of command shown in the structure chart.<\/p><\/header><ul class=\"ab-people\"><li class=\"ab-p\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/s-25690127-e1763800693866-portrait.webp\" alt=\"\" loading=\"lazy\" width=\"184\" height=\"230\"><div><span class=\"role\">Executive Assistant<\/span><h4>Kridi Wannachai<\/h4><p class=\"t\">Executive Assistant for Student Development, Communication and Corporate Image<\/p><p class=\"u\">Lecturer, International Tourism, Hospitality, Events and Restaurant Management<\/p><\/div><\/li><li class=\"ab-p\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/s-20234248-e1768110728994-portrait.webp\" alt=\"\" loading=\"lazy\" width=\"184\" height=\"230\"><div><span class=\"role\">Executive Assistant<\/span><h4>Dr. Rawisara Inthasit<\/h4><p class=\"t\">Executive Assistant for Integrated Teaching and Learning Innovation, Utilisation and Networking<\/p><p class=\"u\">Lecturer, Organic Agriculture and Smart Farm Management<\/p><\/div><\/li><li class=\"ab-p\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/03\/cfhi-photo-thk5ur-portrait.webp\" alt=\"\" loading=\"lazy\" width=\"184\" height=\"230\"><div><span class=\"role\">Executive Assistant<\/span><h4>Dr. Anuwat Lakyat<\/h4><p class=\"t\">Executive Assistant for Social Engineering, Change Leadership, and Information Technology and AI for Decision-Making<\/p><p class=\"u\">Lecturer, Organic Agriculture and Smart Farm Management<\/p><\/div><\/li><li class=\"ab-p\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/03\/cfhi-photo-8jou5o-portrait.webp\" alt=\"\" loading=\"lazy\" width=\"184\" height=\"230\"><div><span class=\"role\">Executive Assistant<\/span><h4>Dr. Sumet Chomphutawach<\/h4><p class=\"t\">Executive Assistant for Research and Deep Innovation<\/p><p class=\"u\">Lecturer, Organic Agriculture and Smart Farm Management<\/p><\/div><\/li><li class=\"ab-p\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/cfhi-chinese-thanatta-laploet-portrait.webp\" alt=\"\" loading=\"lazy\" width=\"184\" height=\"230\"><div><span class=\"role\">Executive Assistant<\/span><h4>Dr. Thanatta Laplert<\/h4><p class=\"t\">Executive Assistant for Partnership Development for Educational Guidance<\/p><p class=\"u\">Lecturer, Chinese for Business and Services<\/p><\/div><\/li><\/ul><\/div><div class=\"ab-tier\"><header><h3>Office Administration<\/h3><p>Responsible for managing and coordinating the Dean&#8217;s Office in support of the College&#8217;s operations<\/p><\/header><ul class=\"ab-people\"><li class=\"ab-p\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/cfhi-staff-dujdao-kaewpijit-portrait.webp\" alt=\"\" loading=\"lazy\" width=\"184\" height=\"230\"><div><span class=\"role\">Head of Office<\/span><h4>Mrs. Dujdao Kaewpijit<\/h4><p class=\"t\">Head of Office, College of Food and Hospitality Innovation<\/p><p class=\"u\">Dean&#8217;s Office, College of Food and Hospitality Innovation<\/p><\/div><\/li><\/ul><\/div><\/div><div id=\"structure\" class=\"ab-sec\"><h2>Administrative structure<\/h2><p class=\"ab-lead\">C-FHI&#8217;s administrative structure links university-level governance, College management, the Dean&#8217;s Office and the work units for academic affairs, research, academic services, arts and culture, communication and income generation, so that the College operates systematically. The chart shows positions and work units in the structure and is not tied to the names of current post-holders.<\/p><h3 class=\"ab-sub\">University-level governance<\/h3><p class=\"ab-lead\" style=\"margin-bottom:14px\">College management is linked to university governance before it is carried into C-FHI&#8217;s internal management.<\/p><div class=\"flow\" role=\"group\" aria-label=\"President, Vice Presidents, College Fund Committee and College Executive Committee to the Dean\"><div class=\"n t1\">President<\/div><span class=\"ar\" aria-hidden=\"true\">\u2192<\/span><div class=\"n t2\">Vice Presidents<\/div><span class=\"ar\" aria-hidden=\"true\">\u2194<\/span><div class=\"side\"><b>Assistants and Advisors to the President<\/b>Supporting and advisory relationship<\/div><span class=\"ar\" aria-hidden=\"true\">\u2192<\/span><div class=\"stack\"><div class=\"n t3\">College Fund Committee<\/div><div class=\"n t3\">College Executive Committee<\/div><\/div><span class=\"ar\" aria-hidden=\"true\">\u2192<\/span><div class=\"n t4\">Dean of the College<\/div><\/div><h3 class=\"ab-sub\">Internal management lines of C-FHI<\/h3><p class=\"ab-lead\" style=\"margin-bottom:0\">Under the Dean, the College is organised into main lines responsible for office administration, academic and student affairs, research and engagement, and policy, communication and corporate image.<\/p><div class=\"tree\" role=\"group\" aria-label=\"Dean of the College and the four main lines\"><div class=\"root\">Dean of the College<\/div><div class=\"stem\" aria-hidden=\"true\"><\/div><ul class=\"br\"><li><div class=\"bc\"><span class=\"no\" aria-hidden=\"true\">1<\/span><h4>Head of the Dean&#8217;s Office<\/h4><p>Oversees and coordinates general administration of the Dean&#8217;s Office<\/p><ul><li>General Administration<\/li><\/ul><\/div><\/li><li><div class=\"bc\"><span class=\"no\" aria-hidden=\"true\">2<\/span><h4>Associate Dean for Academic Affairs, Guidance and Student Affairs<\/h4><p>Leads academic work, curriculum development, guidance, student development and educational cooperation<\/p><ul><li>Academic Affairs<\/li><li>Guidance and Student Affairs<\/li><\/ul><\/div><\/li><li><div class=\"bc\"><span class=\"no\" aria-hidden=\"true\">3<\/span><h4>Associate Dean for Research and Innovation, Academic Services, Arts and Culture, and Utilisation and Income Generation<\/h4><p>Responsible for research and innovation, academic services, arts and culture, knowledge utilisation and income generation<\/p><ul><li>Research and Innovation<\/li><li>Academic Services<\/li><li>Arts and Culture<\/li><li>Utilisation and Income Generation<\/li><\/ul><\/div><\/li><li><div class=\"bc\"><span class=\"no\" aria-hidden=\"true\">4<\/span><h4>Assistant Dean for Policy and Planning, Communication and Corporate Image<\/h4><p>Responsible for policy and planning, information systems, communication and public relations, guidance, practice spaces and centres, products, branding, services, cooperation and work related to corporate image<\/p><ul><li>Policy, Communication and Corporate Image<\/li><\/ul><\/div><\/li><\/ul><\/div><\/div><\/div><\/section><section class=\"wrap part\" id=\"quality\"><p class=\"meta\">Quality assurance<\/p><p class=\"lead\">Documents and data showing how each programme runs, following the AUN-QA (ASEAN University Network) framework, version 4.0.<\/p><\/section><section class=\"sec alt\"><div class=\"wrap\"><h2 style=\"margin-bottom:20px\">The eight criteria and the documents we will show<\/h2><div class=\"tbl\"><table aria-label=\"AUN-QA criteria\"><tbody><tr><th scope=\"col\">Criterion<\/th><th scope=\"col\">Documents<\/th><\/tr><tr><td>1. Expected learning outcomes<\/td><td>Programme learning outcomes and stakeholder survey results<\/td><\/tr><tr><td>2. Programme structure and content<\/td><td>Programme structure, courses and the PLO-to-course map<\/td><\/tr><tr><td>3. Teaching and learning approach<\/td><td>Course specifications and practice venues<\/td><\/tr><tr><td>4. Student assessment<\/td><td>Assessment approach and sample course reports<\/td><\/tr><tr><td>5. Academic staff<\/td><td>Staff profiles and qualifications<\/td><\/tr><tr><td>6. Student support services<\/td><td>Advising, forms and scholarships<\/td><\/tr><tr><td>7. Facilities and infrastructure<\/td><td>Classrooms, laboratories, The PBRU Heritage and the farm<\/td><\/tr><tr><td>8. Output and outcomes<\/td><td>Enrolment, retention, graduates, employment and satisfaction<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/section><section class=\"sec wrap\"><h2 style=\"margin-bottom:20px\">Evidence by programme<\/h2><div class=\"grid g2\"><div class=\"card\" id=\"tourism\" style=\"border-top:8px solid #69B79F;scroll-margin-top:16px\"><div class=\"body\"><h3>International Tourism, Hospitality, Events and Restaurant Management<\/h3><p>Published documents: being prepared<\/p><a class=\"more\" href=\"\/index.php\/en-international-tourism\/\">Go to the programme page \u2192<\/a><\/div><\/div><div class=\"card\" id=\"creative\" style=\"border-top:8px solid #D57B39;scroll-margin-top:16px\"><div class=\"body\"><h3>Creative Gastronomy and Food Service Management<\/h3><p>Published documents: being prepared<\/p><a class=\"more\" href=\"\/index.php\/en-creative-food\/\">Go to the programme page \u2192<\/a><\/div><\/div><div class=\"card\" id=\"organic\" style=\"border-top:8px solid #518145;scroll-margin-top:16px\"><div class=\"body\"><h3>Organic Agriculture and Smart Farm Management<\/h3><p>Published documents: being prepared<\/p><a class=\"more\" href=\"\/index.php\/en-organic-farming\/\">Go to the programme page \u2192<\/a><\/div><\/div><div class=\"card\" id=\"chinese\" style=\"border-top:8px solid #8D2739;scroll-margin-top:16px\"><div class=\"body\"><h3>Chinese for Business and Services<\/h3><p>Published documents: being prepared<\/p><a class=\"more\" href=\"\/index.php\/en-chinese-for-business-and-services\/\">Go to the programme page \u2192<\/a><\/div><\/div><\/div><div class=\"card\" style=\"margin-top:24px\"><div class=\"body\"><h3>Institution-level quality (EdPEx)<\/h3><p>To be added later, once the university confirms its approach.<\/p><\/div><\/div><\/section><\/main><\/main><footer class=\"ft\"><div class=\"wrap ft-in\"><div><strong style=\"color:#fff;font-size:16px\">College of Food and Hospitality Innovation<\/strong><br>Phetchaburi Rajabhat University<br>38 Moo 8, Hat Chao Samran Road, Na Wung, Mueang Phetchaburi, Phetchaburi 76000, Thailand \u00b7 Tel. 032-738641<br><a href=\"\/index.php\/en-contact\/\">Contact us<\/a> \u00b7 <a href=\"\/index.php\/en-privacy\/\">Privacy policy<\/a> \u00b7 <a href=\"\/index.php\/internal-portal\/\" rel=\"nofollow\">Staff login<\/a> \u00b7 <a href=\"https:\/\/www.facebook.com\/profile.php?id=61564573415894\">Facebook<\/a> \u00b7 <a href=\"https:\/\/www.instagram.com\/c_fhi_pbru\">Instagram<\/a> \u00b7 <a href=\"https:\/\/www.tiktok.com\/@cfhi.pbru\">TikTok<\/a><br>Email: <a href=\"mailto:cfhi.pbru@gmail.com\">cfhi.pbru@gmail.com<\/a><\/div><div>\u00a9 2026 College of Food and Hospitality Innovation, Phetchaburi Rajabhat University<\/div><\/div><\/footer><\/div>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Skip to main content THEN Staff login College of Food a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/c-fhi.pbru.ac.th\/index.php\/wp-json\/wp\/v2\/pages\/11116"}],"collection":[{"href":"https:\/\/c-fhi.pbru.ac.th\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/c-fhi.pbru.ac.th\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/c-fhi.pbru.ac.th\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/c-fhi.pbru.ac.th\/index.php\/wp-json\/wp\/v2\/comments?post=11116"}],"version-history":[{"count":9,"href":"https:\/\/c-fhi.pbru.ac.th\/index.php\/wp-json\/wp\/v2\/pages\/11116\/revisions"}],"predecessor-version":[{"id":11285,"href":"https:\/\/c-fhi.pbru.ac.th\/index.php\/wp-json\/wp\/v2\/pages\/11116\/revisions\/11285"}],"wp:attachment":[{"href":"https:\/\/c-fhi.pbru.ac.th\/index.php\/wp-json\/wp\/v2\/media?parent=11116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}